Thursday, June 2, 2011


This is a topic I've touched on before and will continue to do so until I am least a wonderful shade of Midnight Blue.

"Made in Italy", as you see it on products, was meant to tell the consumer that this was indeed a product made in Italy by skilled workers that worked under internationally accepted labor laws.

This no longer is so, and it hasn't been for many years, as the laws pertaining to this matter shifted in various amounts over time to benefit those that were producing anywhere but in Italy. It hasn't been something in the industry or at government levels that anyone has wanted to talk about. Clearly not a deterrent for me.

Yesterday I stopped at one of America's most prestigious stores, Saks Fifth Avenue. Not to discover something I didn't already know but to gather photographs to make a point for you.

I found three shirts that exemplified my point, a Bruno Cucinelli, a Valentino and one by Isaia. Very well known and respected brands in the Luxury market each in their own way and all sold in the same area of the men's department.

This is a shirt made by ISAIA in the renowned Neapolitan tradition of shirt making. One arrow points to a portion of the logo identifying this as an ISAIA shirt, while the other arrow points to the price of $395.00 which is in keeping with a shirt that is truly Made in Italy and of this quality.

This next shirt is one made by Brunello Cucinelli, a premier Italian producer of garments. You will notice that one arrow points to the label with the logo as well as the "Made in Italy" country of origin declaration required to be in plain sight by the laws of the USA.

The second arrow points to a price tag showing the cost of this shirt at $495.00 which again, is in keeping with the pricing of a quality shirt with a certain amount of details that is truly Made in Italy.

The shirt from Valentino at fist glance appears to be of great value as it is priced at only $225.00 as pointed out by the arrow. Notice however that the country of origin label that is supposed to be readily visible in accordance with the laws is not there. So, where is this shirt made? Is it really made in Italy? Is that why it is so much lower in price?

There is no magic, no voodoo in fashion. There are reasons for the prices we see and the quality of the garments, marketing aside, and sadly, you as a consumer shouldn't expect an average retailer, even a prestigious one, to educate you anymore. Take control yourself....and discover the truth and beautiful garments that are made by true artisans.

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